Bedrock — Prove Your PR & IR Spend Actually Worked

The problem

The spend is real. Until now, the proof wasn't.

You can name what you spent on sponsored coverage, the investor newsletter, the conference booth, and the IR retainer down to the dollar. What you can't name is which one moved a qualified investor. A junior miner gets a BNN Bloomberg hit and… did the financing page convert? Nobody can say. So every quarter you renew the same line items on faith, and your agency sends a report that tells you what they did — never what it earned. That's not measurement. That's hope with a logo on it.

Six figures into PR and IR a year, and not one number that says which placement paid for itself.
Coverage lands and you find out a month later — in a recap your agency wrote to flatter itself.
An investor deck pulls steady views and almost no downloads, leaking interest you paid to create.
You renew the newsletter, the booth, the sponsorship — because cancelling feels riskier than not knowing.

What Bedrock does

Turn every placement into evidence — not a clipping, proof.

Bedrock is first-party, cookieless analytics you actually own, built for resource companies and the agencies that serve them. The morning after coverage lands, it has already flagged it: "New coverage from the Northern Miner — 103 visits, a source you hadn't seen before." Click it and you see who the outlet is, where those visitors landed, and — the half that matters — how many downloaded the investor deck or filed an enquiry. "The piece drove 103 qualified visits and 14 deck downloads" is a sentence a board can't argue with. It's the receipts your agency report never had.

Intelligence that comes to you

Five automatic Signals run daily against your own baseline — new coverage, a surging source, a traffic spike, conversion momentum, and the warning-toned dead asset. You don't babysit a dashboard. The moment a placement hits or an asset goes cold, Bedrock tells you in one plain sentence, before your agency does.

Conversions are the only scoreboard

A deck download is a win; a scroll isn't. Bedrock tracks the events resource sites actually care about — investor deck downloads, investor enquiries, RFQs, equipment quotes — and reads them as visits, conversions, and conversion rate, sliced by source and campaign. 8% says worked. 2,000 visits and 3 conversions says reach without intent: spend elsewhere.

Honest credit, four ways

Headline numbers use last-non-direct attribution, so the source that actually pulled an investor back gets the credit — even if their final visit was them typing your URL straight in. For campaigns, see the same conversions scored four ways side by side, so "it built awareness" becomes a number, not a story you have to accept.

Board-grade defensibility

Cookieless by architecture: daily-salted anonymous IDs deleted about a day later, no cookies, no stored IP, no fingerprint, no cross-site profile, GPC and DNT honoured. No personal data means no consent banner — not a loophole, a clean answer you can give a regulator or a director on demand.

From coverage to proof, in three steps

Drop in one line

Add a single async script tag to every site you run. No cookie banner to add, no legal review to schedule — there's no personal data to consent to. Flag the events that count as wins (deck download, enquiry, RFQ) with a switch, not a migration.

Bedrock watches and flags

Every day it compares this week to last and surfaces what changed. New coverage lands at the top of your Overview. Don't recognise the outlet that spiked? An AI source profile researches it on the spot — what it is, who reads it, and whether the surge is a tier-one audience worth a follow-up or just noise.

Hand the client the receipts

Generate a white-label report: executive summary, conversions by goal, the placement that drove them, a four-model attribution comparison, and plain-English "what changed / what to do next." Finalise it and it freezes into a snapshot that never drifts — a shareable link and a branded A4 PDF for the board pack.

Privacy you can defend

Defensible by construction, not by promise

How a visitor is counted

visitor_id = sha256( daily_salt + property_id + ip + user_agent )

The exact identity formula, the daily salt deletion, and the never-stored list are published on a public data-policy page. The IP is used for a split second to derive a hash and a coarse geo lookup, then discarded — never logged. Mixing the property into the hash means the same person on two of your sites gets two unrelated IDs: there's no cross-site profile to build. Real contact details from a form live in a separate, consented store, never joined to the anonymous analytics. When your board or a regulator asks how your audience is measured, the honest answer is short: aggregate, cookieless, no personal data, no cross-day or cross-site tracking. And because nothing is fingerprinted and bot traffic is filtered before figures are calculated, the numbers don't quietly inflate the way cookie-based tools do.

Built for

CEOs and IR managers at junior miners and explorers who need to prove the financing campaign worked

Marketing and comms leads in energy, heavy equipment, and industrial fabrication tired of vague reporting

Agency principals running PR and IR for several resource clients who need white-label proof, not screenshots

The offer

Try it risk-free. If it doesn't show you what's working, every dollar back.

Start with a no-risk pilot, backed by a 100% money-back guarantee. If Bedrock doesn't name a placement that paid for itself, flag an asset worth fixing, or hand you a report you'd put in front of your board, you get every dollar back. One re-routed sponsorship, one fixed dead asset, one newsletter you stop renewing because it sends reach without intent — and it has earned its keep. We'll size the trial to your campaign on a quick call; the risk stays entirely on us.

Book your trial call

What you get

A pilot sized to your campaign
100% money-back guarantee — every dollar back
No cookie banner, no legal review to deploy
Live in minutes, cancel anytime

Straight answers

Agency reports tell you what they did and how it looked. Bedrock tells you what it earned — a frozen, white-label report with conversions by goal and a four-model attribution comparison, computed from first-party data nobody can massage. One is a story; one is the receipts.

The opposite. Bot traffic is filtered before figures are calculated, and Bedrock refuses to claim cross-day or cross-site paths it can't actually see. You get fewer fabricated numbers, not more — nothing you'd have to walk back in front of a board. The exact method is published publicly.

No. Bedrock writes nothing to the visitor's device and stores no IP or identity, so it sits outside the rules that force the pop-ups. The public data-policy page spells out the exact formula, the deletion timing, and the never-stored list — hand it straight to compliance.

You won't have to. Signals come to you — the moment coverage lands or a source surges, in one plain sentence, with the dead-asset warning handing you a to-do. It's intelligence that arrives, not a dashboard you babysit.

The New Coverage signal fires when a brand-new referring source shows up with real volume, and the source profile shows the referring host and the exact pages those visitors landed on. The lift is measured against your own 7-day baseline, not asserted. It's traceable, not inferred.

Your PR worked. Bedrock is how you prove it.

Stop paying to find out twice. Name the placement that brought investors, fix the asset that's leaking interest, and walk into your next board meeting with numbers attached — defensible to a director, a regulator, or an investor. Start with a no-risk pilot, fully guaranteed. If it doesn't show you what's working, every dollar comes back.

Pick a time to chat

Prefer email? Reach us at lee@7am.ca